Tuesday, August 18, 2009

Which Local TV Station Wins at 11pm?

Winning the 11pm newscast is what TV stations want to do more than anything else. More viewers is the main reason, but it's also where local stations put most of their resources.

Fox 5 entered this race for the first time and they have to be happy with their 3rd place showing, especially considering they also do a local newscast from 10-11pm. KLAS 8 wins this race because of their solid product, and strong lead in programming. KVBC 3 suffers from the problems with NBC's prime time programming and KTNV 13 has great lead in with the ABC shows but they cannot be happy with a 4th place finish behind the new kids on the block from Fox.

KLAS 8..........3.0 rating
KVBC 3..........1.8 rating
KVVU 5..........1.6 rating
KTNV 13.........1.4 rating

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