Who Is Winning The Local Morning News Race?

The results are in from the local and network morning news and the results are not pretty for 3 of the 4 local stations. Fox 5 is leading the way and gaining viewers.

Here are the raw numbers for Monday-Friday from 6am to 9am which is the prime time for local morning news. These are the numbers for Adults 25-54 which is the target audience.

KVVU Fox5.......3.0 rating
KVBC NBC3......1.9 rating
KLAS CBS8.......1.6 rating
KTNV ABC13.....0.7 rating

Channel 3's numbers are stronger thanks to the success of the Today Show and Channel 8 has a bit of a handicap with the CBS Morning News which struggles in nationwide numbers. ABC's Good Morning America does well nationwide, but now falls dismally short in Las Vegas, for some reason. Fox 5 does local news for the entire 3 hour block and dominates. They are up +114% since the May 2006 ratings period while KTNV Channel 13 is down -56% over the same time period.

Evening and 11pm news ratings to come in later posts....stay tuned!