11pm Local News Ratings Race!

Okay, the big race is for the 11pm ratings. Here are the numbers for the July 2009 ratings period. Adults 25-54 years old. Everybody is seeing serious ratings decline. This is due to people viewers leaving the local TV market, plus the addition of a new player in the game.

As is usually the case, KLAS 8 and KVBC 3 are battling out for the top spot. KVVU Fox 5 is a newcomer to 11pm, but they still don't finish at the bottom. That distinction belongs to KTNV 13. In spite of the success that ABC has had in its prime time shows, it has not translated into viewers at 11pm. Interesting, while I was at 13 for so many years the blame for poor 11pm ratings was usually placed on the poor showing for the network during prime time, that clearly cannot be the excuse now with the success of ABC during "prime"The ratings below reflect who has the most viewers. One rating point equals approx 15,000 viewers. The percentages show the change from the July 2006 ratings.

KLAS 8.......1.6......-56%

KVBC 3.......1.3......-62%

KVVU 5.......0.9.....

KTNV13......0.7.....-42%
Labels: Local las vegas tv news ratings july 2009